Media pack
Tell the eShepherd story.
Everything partners, press, and creators need to talk about eShepherd: logos, imagery, approved copy, brand colours, and the facts, all in one place.
One ZIP with logos, brand colours, and guidelines.
Last updated: 19 June 2026
The story, in one paragraph
Approved boilerplate. Copy the length you need.
eShepherd is GPS-enabled virtual fencing for cattle, built by Gallagher.
eShepherd is a solar-powered, GPS-enabled virtual fencing system for cattle, built by Gallagher. Farmers draw paddock boundaries in an app and a neckband guides each animal with an audio cue, moving the herd with no posts and no wire.
eShepherd is the GPS-enabled virtual fencing system from Gallagher, the family-owned animal-management company that has engineered farm fencing for 88 years. A solar-powered neckband holds and moves cattle using audio-first cues, so producers can subdivide paddocks, rotate grazing, and protect sensitive land from a phone, with no posts, no wire, and no daily musters.
Part of the eShepherd Farm Operating System™, it pairs the neckband with a web and mobile app for planning moves, monitoring animals, and reading the land, bringing Precision Livestock Management™ to extensive grazing.
Fast facts
Tap any figure to copy it.
Logos
Use the lockup with the most contrast against your background. Don’t recolour, stretch, rotate, or add effects.
- The Gallagher Next “next” wordmark always stays Gallagher Orange (#FF8400). The GALLAGHER lettering can be black or white for contrast, never any other colour.
- Don’t use any colour besides the primary brand colours, and don’t recolour the logo.
- Don’t stretch, scale either word independently, rotate, outline, or add effects.
- Keep clear space around the logo. Beside another logo, give them similar visual weight and use the height of the Gallagher Next logo as the spacing guide.
- Don’t recreate or retype the wordmark, always use the supplied files.
Brand colours
Tap a swatch to copy its HEX value.
Typography
Two typefaces carry the brand.
Move the herd from your phone.
AaBbCcDd 0123456789
VIRTUAL FENCING · BUILT BY GALLAGHER
AaBbCcDd 0123456789
Both are licensed typefaces for marketing use. Approved partners can request the files; otherwise use a clean sans-serif (for Polaris) and any monospace (for FK Grotesk Mono) as stand-ins.
Imagery & video
Authentic, unstaged photography from working farms, shot in natural light across all conditions. High-resolution product and in-field shots; more is added as campaigns ship.
Approved descriptions
Drop these straight into articles, captions, and decks.
- Product, one line
eShepherd, GPS virtual fencing for cattle, built by Gallagher.
- The neckband
A solar-powered GPS neckband that holds and moves cattle with audio-first cues, no posts and no wire.
- The app
Plan moves, monitor animals, and read your land from web and mobile, the operating system for your farm.
Naming & trademarks
Write the brand as “eShepherd”: one word, lowercase e, capital S. It’s a Gallagher product, so “eShepherd by Gallagher” on first mention is ideal. The positioning marks eShepherd Farm Operating System™ and Precision Livestock Management™ carry the ™ on first mention only and stay in English in every language. Gallagher, Gallagher Next, Pasture, and Vision Weigh are brand names and also stay in English.
Spokespeople
Available for interviews and quotes, arrange through the media team.
Media enquiries
For interviews, high-resolution assets, product loans, or fact-checking, get in touch and we’ll come back quickly.
Email the media teameShepherd.marketing@gallagher.com